* Increasing the campaign duration, increases the cost of running the campaign by $2,000, $9,000 and $17,000 respectively. * Campaigns are limited in duration - duration options include one month, six months and twelve months. With the Counter-Advertisement campaign, you can lower the rating of your competitors Reggie up to a maximum of -1.5, resulting in the competitor Reggie being rated as 3.5, while your Reggie remains at 4.0. You are selling Reggie as well with a rating of 4.0. In simple terms, Counter-Advertisement does the opposite of the Strain Advertisement campaign, but on your competitors.įor example, your competitor is selling Reggie which has a rating of 5.0. In simple terms, this helps you improve the rating of a specific strain of cannabis you are selling.įor example, if you are selling Reggie to Regular Joes, and they rate your Reggie 3.0, you can use Strain Advertisement to improve this rating up to a maximum of 4.5, temporarily.ĭecreases competitors strain ratings for targeted social groups. Increases your strain ratings for targeted social groups. In simple terms, this helps you to sell cannabis to social groups who otherwise not be interested in purchasing cannabis.įor example, Religious Folk tend not to buy large amounts of cannabis, if any, by default - with the Public Awareness Campaign, you can change this behaviour and influence them to buy much more cannabis.
This guide will assist you to run effective campaigns!Īffects the cannabis acceptance of targeted social groups.
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